AI visibility (GEO/AEO)

What is Answer Engine Optimization (AEO)?

Definition: Answer Engine Optimization (AEO) is optimizing content to be the direct answer an AI or search engine returns — often used interchangeably with GEO, with a slightly stronger focus on Q&A-style extraction and featured answers.

AEO emphasizes structuring content as clear questions and direct answers, marked up with FAQPage schema, so answer engines can lift it cleanly. Front-loading the answer in the first sentence is the core tactic — exactly what this glossary does on every page.

Is AEO different from GEO?

They're largely the same idea. AEO leans on Q&A extraction and featured answers; GEO is the broader umbrella for being cited in generative answers. Optimizing for one optimizes for both.

Put it into practice

See how AEO applies to your store →

Related terms