Agentic commerce

What is AI shopping agent?

Definition: An AI shopping agent is an AI assistant that discovers, compares and can purchase products on a buyer's behalf — for example ChatGPT Shopping, Perplexity, or Google AI Mode acting on a shopping request.

An AI shopping agent evaluates products the way a machine does: it reads price, availability, specs and policies from structured data and filters by the buyer's constraints. It never sees your storefront design.

To be picked, your store needs readable product data and open access to the crawlers behind these agents (GPTBot, OAI-SearchBot, PerplexityBot, Google-Extended). A single blocked crawler removes you from that channel entirely.

How do AI shopping agents choose products?

They compose a shortlist from products whose structured data proves they fit every constraint — price, availability, shipping, specs. Missing data means you're skipped, even if you actually qualify.

Put it into practice

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