Agentic commerce

What is ChatGPT Shopping?

Definition: ChatGPT Shopping is OpenAI's feature that lets ChatGPT recommend products and, via the Agentic Commerce Protocol, surface merchant items and support purchases directly in the conversation.

When a user asks ChatGPT for product help, it can present a shortlist drawn from merchant feeds through ACP. Over a million Shopify merchants are auto-enrolled; the question isn't whether you participate but whether your product data is structured well enough to be selected.

How do I appear in ChatGPT Shopping?

Keep a clean structured product feed, ship Product/Offer schema, and allow OAI-SearchBot in robots.txt. Shopify stores are largely enrolled automatically.

Put it into practice

Are you visible in ChatGPT Shopping? Scan →

Related terms